News and Information in AR: Mediengruppe RTL starts test program with Start-up tagSpace
- Integration of classic news content into AR app
- Creation of theme specials in AR at special locations
Cologne, 02.09.20: Mediengruppe RTL Deutschland is launching a content test using augmented reality together with the Australian start-up tagSpace. The Brisbane-based software company provides a proprietary solution for location-based AR experiences in cities, stadiums, festivals and other big events .
As a possible starting point for Mediengruppe RTL, a plug-in application could be used to integrate top news and the livestream of Mediengruppe RTL’s TV news channel ntv directly into locations where news is traditionally consumed, such as Cologne Central Station. In a worldwide premiere, it will also be tested to stream the ntv livestream directly within an AR tag. The new approach thus represents a promising way of linking the analog and digital worlds: while the view through the camera shows the real world environment, the AR technology blends computer graphics to show additional information about what is being seen.
As a further integration within a prototype, the development of AR theme specials at historical locations such as the Berlin Wall is planned. The partnership has come about through an accelerator program. Mediengruppe RTL is a partner in the joint search and promotion of 5G technology applications with Quake Europe and Hubraum, the technology incubator of Deutsche Telekom. The program was particularly designed by Deutsche Telekom for young entrepreneurs with great ideas for consumer entertainment, including gaming, sports, music and augmented reality. Such applications are made possible by the new 5G networks by Deutsche Telekom.
Philipp Trunk, Head of Innovation Strategy & Processes at Mediengruppe RTL Deutschland: "With Mediengruppe RTL we are pursuing the goal of being the local hero in the information and entertainment sector. For us, this also means actively shaping the latest media developments and technologies. By partnering with tagSpace, we can offer users completely new location-based news experiences and at the same time further expand our first mover status of ntv".
Paul Simon Martin, CEO tagSpace: "We are incredibly excited to partner with Deutsche Telekom, ntv and the leading private media group in Germany. Using the power of tagSpace AR technology and the Deutsche Telekom 5G network, we are pioneering a new way for content to be consumed using immersive technologies. Together with ntv, we will offer users a brand new, mobile-first experience for consuming information and news".
About Mediengruppe RTL Deutschland:Mediengruppe RTL Deutschland is the leading provider of video content in Germany with 14 TV channels and the video streaming service TVNOW. With its broad portfolio of channels, audio and online offerings, the Media Group RTL addresses a wide range of target groups - with one goal in mind: to always offer the best content for each individual viewer and user. The Media Group RTL Germany is part of the RTL Group, a leading global broadcasting, content and digital group with interests in over 80 TV and radio stations, global content production and fast-growing digital video businesses. RTL Group is a division of the international media, services and education group Bertelsmann.About tagSpace
tagSpace drives engagement, traffic, and conversion, using location-based Augmented Reality. As leaders in the space, their proprietary platform makes it easy for anyone to create and share their own city-wide AR experiences in less than one hour, with no code required. A typical tagSpace experience gives users a themed walking tour or scavenger hunt around a city featuring places and content that is tailored for them. Through an augmented camera view on their phones, they enjoy live videos, images, information and encounters with 3D animated characters at key locations. After 2 years in stealth mode, their patented platform launched in December 2017. Since then, tagSpace has been used by big-name brands to create more than 50 city-scale AR experiences for users in 47 countries.
Further Information:
> Mediengruppe Newsroom (German)